Your landing page is the first and in most cases, the only opportunity you get to impress your brand identity on a potential customer. It is vital that your customers don’t leave your site without first filling up your contact form or performing some kind of action. These actions are referred to as Conversions. There have been countless studies on how to get conversions but one constant always seems to pop up. VIDEOS. What was once considered a “Nice to have”, has become a “Must have” in the marketing world. An increasing number of companies are now opting to post videos on their landing pages. Here are a couple of things you may or may not have heard about video marketing. Either way, the stats speak for themselves.
“61% of businesses told us they currently use video as a marketing tool. Of these, 66% were NOT using video just 12 months ago.” – Wyzowl
1. Video = Conversions
“Using videos on landing pages can increase conversions by 86%” – Eyeview
It’s a numbers game, and it’s all about conversations. First, get more visitors to your site. Then get them to spend as much time as possible on your site learning about your product. Then close the deal with a call to action. Stats have proven that video marketing can boost sales along with customer engagement and trust in your brand. Including an amazing video on your landing page, ignites confidence in your customers to make an online purchase.
“Visitors who view videos stay on web sites an average of 2 minutes longer than those who do not. They are also 64% more likely to make a purchase”. – Com Score
2. Google heart Video
“Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google” – Mist Media
Google’s search engine algorithm is predisposed to favour webpages with well titled videos on them. Even better if the video on the page is embedded via YouTube. When visitors spend more time on your landing page or website, it signals search engines that you have quality content on your site, thus ranking your site higher in Google search.
“The average internet user spends 88% more time on a site with video” – Mist Media
3. Video is a Persuasive Learning Tool
“Where both text and video are available on the same web page, 69% of users would prefer to watch videos to learn about a product or service” – Wyzowl
Too much information on a page can be confusing and a turn off for most visitors. In the digital era, where immediate information and feedback is demanded, along with diminishing attention spans, expecting visitors to read chunks of text about a product is unfavorable to your conversion rate. Capturing your customer’s attention with a well produced video that explains everything about your brand and product is your best bet to hold their attention. Animated videos are an ideal combination of entertainment and simplicity, that can push visitors over the line into becoming leads or customers.
“96% of consumers say they find videos “helpful” when making purchase decisions online” – Animoto
There you have it. Three secrets your competitors who use videos are aware of. It’s in your best interest to understand how video increases the amount of organic traffic to your site and its versatility as a marketing tool. Video production doesn’t have to be an expensive investment though. Triken Studios offers professional and creative videos at affordable prices. It’s all about designing the best video to reel in your target audience and get them to understand and love your product and brand. Collaborate with Triken Studios today to drive your audience to choose you over the competition.
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